Toyota, Lexus roll out redesigned Facebook pages
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Toyota and Lexus brands this week unveiled designed Facebook pages in a format that helps the brands tell their stories through visual and organized timelines.
Toyota and Lexus joined numerous other brands -- such as Coca-Cola, Starbucks, American Idol, the NBA and The New York Times -- selected to participate in the initial phase of the new Facebook pages.
The new pages are in the Facebook Timeline format, which allows the brands to tell their stories from their beginnings and highlight milestones along the way using photos, videos and other content.
"Our Facebook page (https://www.facebook.com/toyota) has always been a way for Toyota to engage owners and fans, and the new page timeline allows us to offer even more streamlined content to our community,” Kimberley Gardiner, national digital marketing and social media manager for Toyota Motor Sales U.S.A. Inc., said in a statement.
“The new format allows us to continue to add more visual and emotional elements to the experience we share with the people who engage with our page timeline.”
Lexus’ launch coincides with the brand’s goal of reaching 1 million fans on the social networking site, which it accomplished this week, Lexus said in a statement. There are more than 1 million followers on Lexus's Facebook page (www.Facebook.com/Lexus) and more than 49,000 people are listed as "talking about it."
Visitors to the pages will be able to view content such as plant openings and vehicle debuts, and be able to stay up to date on programs, product news and company information. Apps will be added to make the page more interactive and specific to information people want in their news feed, Toyota said.
There are more than 777,000 followers on Toyota's Facebook page and more than 11,000 people are listed as "talking about it."
You can reach Ellen Mitchell at emitchell@crain.com.
