Nissan teases N.Y. showing of 2013 Altima as sales rise
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NASHVILLE -- Following the rise of its best-selling product on the U.S. sales charts, Nissan North America today released an early teaser of the next Altima sedan, a month ahead of its world premiere at the New York auto show.
The image of the 2013 Altima is hardly a spoiler -- a brief 7-second bird's-eye-view video shows the wraps coming off the roof of a shadowy vehicle. The glimpse shows a more curvaceous front end and a tapered roofline in the back.
But the publicity comes on the same day as Nissan's February sales results, in which the old Altima sold almost 33,000 units, a 58 percent gain over February 2011.
The Altima has leapfrogged its chief competitor, the Honda Accord, and several other big-selling cars in recent months. In past years, Nissan's family sedan has barely maintained a spot in the market's five best-selling cars.
Its recent performance comes in part from the burst of new sales and market share coming to Nissan after the March 11 earthquake and tsunami in Japan. That disaster left Nissan's chief Japanese competitors short on factory capacity for most of last year while Nissan was able to resume full production and market the Altima's availability.
Nissan plans to reveal the next Altima in full during the New York auto show in early April. The car will reach dealer showrooms this summer.
You can reach Lindsay Chappell at lchappell@crain.com.
