Mark LaNeve, former GM marketing boss, resigns Allstate post
 | LaNeve, who joined Allstate in 2009 from GM, oversaw the creation of Allstate's high-profile “Mayhem” character |
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Mark LaNeve, General Motors' former head of sales and marketing, resigned as chief marketing officer and senior executive vice president at insurer Allstate Corp. on Monday.
LaNeve, who had his Allstate duties expanded last year to oversee advertising agency operations, resigned for personal reasons, according to a statement.
"I regret having to leave Allstate since our strategy and hard work are beginning to pay off," LaNeve said in a statement. "I will be cheering as they continue to build on a fabulous franchise."
LaNeve, who joined Allstate in 2009 from GM, oversaw the creation of Allstate's high-profile "Mayhem" character.
The character, played by actor Dean Winters, injected humor into a message that higher-priced insurance from Allstate was worth it because the company could be counted on to pay its claims, unlike "cut-rate" online insurers.
Allstate is based in the Chicago area.
Crain's Chicago Business and Bloomberg contributed to this report
