Losing the sale

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Larry P. Vellequette
Automotive News
February 5, 2012 - 3:45 pm ET

Reid Bigland, head of U.S. sales for Chrysler Group, on showing a Dodge Dart to President Barack Obama at the Washington D.C. auto show earlier this month: "I tried to sell him a Dart. Couldn't get a deposit though, so the deal could be a bit shaky. I got him behind the wheel, but I couldn't close. Maybe I'm a little rusty."

You can reach Larry P. Vellequette at lvellequette@crain.com.

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