Subscribe to Print and Digital for only $109!

Warm winter = stronger sales

Photo credit: DAVE VERSICAL
As a massive February storm brought a belated winter blast to Colorado Friday, NADA chief economist Paul Taylor offered one reason for the year’s strong sales start: “Dramatically warmer weather than normal.” Despite January’s 14.2 million adjusted selling rate, he’s sticking with his earlier forecast for the full year: 13.945 million light vehicles in the U.S. That would mark the third straight annual increase in the 10 percent range. What’s behind the projection? A growing economy, low interest rates, an aging vehicle population that needs replacement, and vehicle stocks recovering from last year’s natural disasters in Asia. By the end of the first quarter, inventories at Honda, Toyota and Subaru will be back to typical levels, Taylor says. That means competition will head up … and some automakers will respond with higher incentives.
You can reach Dave Versical at

ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.