A quick scan of the hall and it's obvious that NADA is quickly becoming the United Nations of the dealer world.
There are 100 dealers from Russia here this year. Another 50 Italians, which host their own version of NADA in Verona, Italy, each spring, are here this year. And then there's Michael Beros, a regional general manager at Toyota WA, a distributor who handles Toyota and Lexus cars in East Perth, Australia.
Beros flew 26 hours to get to Las Vegas this week and will take a swing through Canada to check in with Toyota before heading home.
"We wouldn't miss this show for the world," Beros told me this morning. "It isn't easy to get here, but it's essential."