Demonstrating a 'virtual' future



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Dave Versical
Automotive News
February 4, 2012 - 5:16 pm ET

FordDirect's Marc Fecker demonstrates a "virtual showroom" iPad app to Ford dealers. The idea -- now in pilot stage -- is to give salespeople a tool to show products, inventory and technology videos to consumers at the sales desk and beyond.

You can reach Dave Versical at dversical@crain.com.

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