Report: Eastwood's Chrysler ad will be pep talk for the nation
 | Clint Eastwood starred in, produced and directed the gritty 2008 movie Gran Torino, which was filmed in the Detroit area. Photo credit: Reuters |
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DETROIT -- Chrysler plans a two-minute Super Bowl commercial featuring Clint Eastwood giving the country a pep talk, sources told The Wall Street Journal today.
Phone calls to Chrysler seeking comment on the report were not returned.
Last year, Chrysler's two-minute Super bowl commercial won an Emmy and generated positive feedback for the company and for Detroit. The Chrysler 200 commercial featured Detroit-based rapper Eminem driving through the city and ended with the company's new slogan, "Imported from Detroit."
Eastwood, too, has been depicted on film in the streets of Detroit. He starred in, produced and directed the gritty 2008 movie Gran Torino, which was filmed in the Detroit area. He portrayed a retired autoworker, and his aged Ford Gran Torino was a prized possession and a symbol of a vanishing era in the industrial Midwest.
Chrysler has remained mum on its Super Bowl plans, while competitors have been busy hustling their spots on social media sites like YouTube, Facebook and Twitter.
Honda got a lot of attention from a teaser showing actor Matthew Broderick reprising his role as Ferris Bueller from the 1980s film. Honda has enlisted comedian Jerry Seinfeld to promote the Acura NSX.
GM has released ads for the Chevrolet Silverado, Volt, Camaro and Sonic and the Cadillac ATS.
To watch automakers' game day ads, visit www.autonews.com/section/superbowl.
