Chrysler asks consumers to name new edition Jeep Grand Cherokee
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DETROIT -- Chrysler Group today unveiled a new, unnamed edition of its flagship Jeep Grand Cherokee SUV at the Houston and Washington, D.C., auto shows and asked show goers to come up with its name.
The all-black concept will be named by consumers through an online Jeep "Name My Ride" contest. The winning name will be announced in May. If the contest winner qualifies, he or she will win a 2012 Jeep Grand Cherokee, the automaker said.
The concept SUV features a platinum-chrome front-end and black-gloss 20-inch wheels and exterior treatments.
"Our new Grand Cherokee concept provides a completely new look -- one that is edgy and aggressive, and certainly different than any Grand Cherokee on the road today," Mike Manley, CEO of the Jeep Brand, said in a statement.
Manley said the concept and contest will allow the Jeep brand to gain feedback from the public at the auto shows about the popular vehicle.
Chrysler did not guarantee that the special Grand Cherokee would be produced, but Manley said that if the company gets enough positive feedback, the concept could be available within a few months.
The Jeep brand has introduced other limited-edition models of its vehicles: the Wrangler Call of Duty, Wrangler Arctic and Islander, and Liberty Arctic.
Jeep posted U.S. sales of 419,349 units in 2011, a 44 percent increase over 2010.
You can reach Ellen Mitchell at emitchell@crain.com.
