Mazda's Romano: Why social media matters
January 24, 2012 - 12:01 am ETSmart companies can use social media to defuse a potential crisis, Mazda's Don Romano says. Disgruntled consumers can also use social media to hurt inattentive companies. Romano shared examples of each in a presentation to the Automotive News World Congress.
|
|
COMMENTSReaders are solely responsible for the content of the comments they post here. Comments are subject to the site's terms and conditions of use and do not necessarily reflect the opinion or approval of Automotive News. Readers whose comments violate the terms of use may have their comments removed or all of their content blocked from viewing by other users without notification.
|
|
