Ford gives folks a lift



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Ryan Beene
Automotive News
January 9, 2012 - 7:44 am ET

The folks at Ford have had a thing for rides and interactive elements of their auto show displays for the last few years, but this contraption takes the cake. It's a hydraulic lift that carries 12 riders up into the ceiling. There, a 360-degree video screen tells them about future Ford technologies.

You can reach Ryan Beene at rbeene@crain.com. -- Follow Ryan on Twitter

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