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Ford gives folks a lift

Photo credit: RYAN BEENE

The folks at Ford have had a thing for rides and interactive elements of their auto show displays for the last few years, but this contraption takes the cake. It's a hydraulic lift that carries 12 riders up into the ceiling. There, a 360-degree video screen tells them about future Ford technologies.

You can reach Ryan Beene at autonews@crain.com

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