Ford gives folks a lift

Automotive News | January 9, 2012 - 7:44 am EST

The folks at Ford have had a thing for rides and interactive elements of their auto show displays for the last few years, but this contraption takes the cake. It's a hydraulic lift that carries 12 riders up into the ceiling. There, a 360-degree video screen tells them about future Ford technologies.

Photo credit: RYAN BEENE


Entire contents © 2016 Crain Communications, Inc.