Hard to miss Kia



Photo credit: RYAN BEENE
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Ryan Beene
Automotive News
January 9, 2012 - 12:35 pm ET

Now that the NBA lockout is officially over, Kia is showing off its sponsorship of the league and star L.A. Clippers forward Blake Griffin with this basketball-themed Kia Optima.

If you'll remember, Kia scored a major marketing coup when Griffin dunked over an Optima to win last year's NBA All Star slam dunk competition. Griffin was nowhere to be found here in Detroit, but this bright orange Optima, complete with painted-on basketball nubs, is hard to miss.

You can reach Ryan Beene at rbeene@crain.com. -- Follow Ryan on Twitter

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