Why BorgWarner took the air out of its tire pressure monitor business
- How GM's 'shampoo princess' is restoring Opel's image
- Chock this out: We may have jumped the shark on Recall-o-rama
- Despite a quirky January, industry is on the right path
- Sergio's plan to sell rebadged Dart, 200 replacements could work -- if he chooses wisely
- In Daihatsu deal, Toyota zigs while Detroit zags
BorgWarner Inc. on Wednesday sold its tire pressure monitoring business to Germany’s Huf Electronics GmbH.
I’m betting BorgWarner CEO Tim Manganello is saying, “Good riddance.”
The false tire-pressure alert light is even more common, especially in cold weather, than the annoying “check engine” alert.
Tire-pressure monitors may not be a source of high-payout lawsuits, but those alerts are beyond frustrating. I’m betting they pull down customer-satisfaction scores, which in turn would have automakers’ griping -- loudly -- to the offending supplier.
Who needs the aggravation? Apparently, Huf more than BorgWarner.
You can reach James B. Treece at firstname.lastname@example.org.