Automotive News All Stars
» Back to the All Stars home page        
2011 ALL-STAR: CEO, ASIA

CHUNG MONG-KOO, Chairman, Hyundai Motor Group

 
 
image Print   image Reprints  

Through sheer force of will, Chung, 73, has transformed Hyundai and Kia from scoffed-at also-ran brands into global powerhouses that have rivals -- both Japanese and American -- on the ropes. What's more, Chung did it through painstaking attention to quality, technology and design, not by simply chasing raw volume. The Hyundai Equus has pushed the brand into luxury sedan territory, while top quality marks for mass-market nameplates such as the Hyundai Sonata awarded it with top-tier customer loyalty.

Contact Automotive News