Automotive News All Stars
» Back to the All Stars home page        
2011 ALL-STAR: DESIGN

PETER SCHREYER, Chief design officer, Kia Motors Corp.

 
 
 
image Print   image Reprints  

Schreyer, 58, has swiftly transformed Kia from a brand devoid of style into one that's becoming synonymous with high design for the masses. Vehicles designed under his watch -- the Sportage, Optima and new Rio -- have racked up design awards. Perhaps more significantly, Schreyer and his team have penned designs that make it possible for a customer to buy a car for less than $20,000 that will really turns heads. And judging by the Kia GT concept car revealed at the Frankfurt auto show, Kia's design looks bright with Schreyer at the helm.

Contact Automotive News