YASUSHI AKAO, President, Renesas Electronics Corp.

Akao, 57, put his company's name in the headlines like never before. When Japan's March earthquake triggered a shortage of Renesas' important microcontroller chips, it brought the global auto industry to its knees and turned the spotlight on a lower-tier supplier all but unknown before the disaster. His efforts to kick-start production held the key to the Japanese auto industry's recovery. Through cooperation with automakers and other customers, he was able to repair the company's quake-rattled chip foundry in Japan ahead of schedule, while transferring some of its production offshore to fill supply chain gaps.



ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.