2011 ALL-STAR: PUBLIC RELATIONS

CHRIS HOSFORD, Executive director of corporate communications, Hyundai Motor America

Hosford, 64, has used a media strategy that blends promoting strengths while taking calculated risks that are deftly crafted. For example, Hyundai broke industry tradition last year when it began voluntarily reporting monthly fleet sales. The company also reports its sales-weighted corporate average fuel economy scores every month. Hosford also lets his team have a little fun with Hyundai's competitors. The brand's "Save the Asterisk" talking point ribbed General Motors and Ford Motor Co. for selling only 40 mpg compact cars with low-volume, high fuel economy trim packages that require asterisks in advertising. Hyundai's Elantra is rated at 40 mpg on the highway, regardless of equipment -- hence no asterisks.

0

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters