Volvo: You have my attention, like a deer in headlights

I once hit a deer.

I recall our eyes met: His were wild, mine were terrified.

His antlers thumped against my driver's side window and he lurched backward. I watched in horror as he trotted back into the woods. Thankfully, neither of us was injured. But I was rattled.

It was 20 years ago, but the jarring experience was fresh in my mind Sunday night as I navigated a dimly lit, two-lane road surrounded by a park populated with deer.

I held my breath, drove slowly and prayed no critter would lunge into my path.

Now I think if only it were a few years into the future and I were driving a Volvo XC90 SUV.

Volvo Car Corp. is developing a system that uses a radar sensor and an infrared camera to alert a driver to nearby animals. It will even brake if a collision is unavoidable, according to a Bloomberg report. Volvo studied the movements of moose and deer in Sweden in developing the technology, which is due in "a few years" in vehicles such as the XC90, Bloomberg says.

I own a 2008 Volvo C30 hatchback. Ford Motor Co. owned the brand when I bought my car. China's Zhejiang Geely Holding Group Co. owns Volvo now.

I have reservations about buying a second Volvo under a new owner. I'm concerned what impact new ownership is having on Volvo's quality.

But being an avid animal lover and valuing my safety, this developing technology is something I embrace.

I won't make any promises about what brand will be my next vehicle purchase.

But if Volvo's goal with this sort of technology is to stand out, mission accomplished.

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