Ford preparing to lock down design for 50th anniversary Mustang
|Rick Kranz is product editor for Automotive News.|
- U.S. and Brazil bright spots for Fiat-Chrysler as Europe declines
- Audi gripes, but Tesla could be en route to niche-brand success
- 2 million extra doors was the best call Daimler made during 'marriage of equals'
- Nissan lures feathered pickup customers with fish, no rebates
- In the Land of Many Buicks, one in particular stood out
FRANKFURT -- Ford’s design chief, J Mays, says the styling for the next-generation Mustang is “being locked down.”
The redesigned car arrives for 2014 and coincides with a big historical event for Ford enthusiasts, Mustang’s 50th anniversary.
So can we expect another evolution of today’s retro look?
No way, Mays said this week during an interview at the Frankfurt auto show.
Mays points to the Mustang redesigns introduced in 2005 and 2010: “Both of those cars everybody would say, ‘they are retro vehicles.’ ”
But Mays said the next-generation Mustang will follow a different road.
“The challenge or the opportunity for 2014 with a 50th anniversary car is to not just look back over your shoulder, but to try to win all of the Mustang faithful yet bring the brand forward as well,” he says.
“It has to look like a Mustang. But you go down a list of things that might or might not be necessary to make the car look like a Mustang.”
The bottom line: The car arriving for 2014 will be a fresh, new interpretation to “Mustang” and a car that just might catch the eye of a new group of buyers.¬¬