Buick and Opel look to share more product

FRANKFURT -- Years ago, the Opel Kadett was sold through Buick stores in the U.S.

The Kadett isn't coming back, but it looks like product-sharing between Buick and Opel will be part of General Motors' product strategy.

GM Europe chief Nick Reilly emphasized the brands' similar positioning under the new drive to push Opel up-market. Another GM source says there is a lot of internal discussion about what vehicles to share.

Such talk is probably a tribute to Buick's new products and its strong China sales -- but it also stems from GM's urgent need to create separate identities for Opel and Chevrolet in Europe.

ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.