Are we in Hyundai’s decade?

Ryan Beene is a reporter for Automotive News.

FRANKFURT -- Big assertions of strength are a given for every automaker press conference at every major auto show.

But during Hyundai’s debut of the restyled i30 compact wagon, one such pronouncement earlier today by Eui Sun Chung, vice chairman of Hyundai Motor Co., stood out.

“We think we are just at the beginning of the Hyundai decade,” Chung said.

The Hyundai decade? Really?

Normally, something like this isn’t even worth remembering. But consider where Hyundai is today compared to where it was in 2007.

That year, global Hyundai sales totaled 1.7 million vehicles. For 2011, Chung said Hyundai sales will surpass 4 million vehicles worldwide. That’s about 2.3 million units of growth in just four years, or roughly 135 percent.

Can Hyundai keep it up? Only time will tell. Given that all this growth took place during a massive global recession, it would be difficult to bet against Chung.

ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.