'The Marketing Chief Speaks' With GM's Joel Ewanick

At the start of 2010, Joel Ewanick had one brand to focus on: Hyundai. Twelve months and three titles later, he was in charge of 10 marques as General Motors' global marketing boss. In Part 1 of our video series on marketing chiefs, Ewanick explains how he will keep each brand distinct while ascribing special status to Cadillac and Chevrolet. He's also pushing GM to be Apple-like when it comes to taking care of customers.