FINAL ASSEMBLY

When the nest empties, many boomers buy their dream cars

Top choice: Porsche Boxster
Article Tools
Related Topics

Pricey convertibles may be toys, but kids aren't the ones buying them.

According to TrueCar.com, which compiled a list of the 10 models sold in 2009 and 2010 with the highest proportion of buyers born from 1947 to 1965, many baby boomers are now in hot pursuit of long-delayed automotive dreams.

The 1947-65 crowd, now 46 to 64 years old -- many with empty nests and peak incomes -- are buying "their dream cars" because they can, says TrueCar.com analyst Kristen Andersson. They "can now afford the luxury vehicles they had been desiring but were unable to purchase due to priorities with raising a family," she says.

When the kids are out of their hair, many boomers want wind in their hair. Seven of the top 10 models on the list are drop-tops, from the Porsche Boxster, BMW 6-series convertible and Mercedes SL roadster at the top of the list to the No. 10 Chevrolet Corvette. TrueCar says 84 percent of the Boxsters sold in 2009-10 were to people born between 1947 and 1965.

Two other vehicles on the list are SUVs: the Land Rover LR2 and Mercedes M-class hybrid.

Contact Automotive News


advertising
image Print   Send a letter Respond to Editor   Reprint Reprints        

COMMENTS

Have an opinion about this story?

Click here to submit a Letter to the Editor, and we may publish it in print.

Or submit an online comment below

Readers are solely responsible for the content of the comments they post here. Comments are subject to the site's terms and conditions of use and do not necessarily reflect the opinion or approval of Automotive News. Readers whose comments violate the terms of use may have their comments removed or all of their content blocked from viewing by other users without notification.