A convincing case for prepaid maintenance
|Jim Henry is a special correspondent for Automotive News|
- 2 million extra doors was the best call Daimler made during 'marriage of equals'
- Nissan lures feathered pickup customers with fish, no rebates
- In the Land of Many Buicks, one in particular stood out
- With Mercedes, there's nothing bigger than S-class launch
- How a pope inspired Zetsche to become a Mercedes man
Prepaid maintenance seems to be a growing F&I phenomenon. And that used to puzzle me.
Last month Mazda was the latest make to offer a branded prepaid maintenance plan. The plan, Mazda Total Advantage, is administered by EasyCare and can be financed through Chase Auto Finance. Chase also is the private-label preferred lender for Subaru, Jaguar and Land Rover, all of which have branded prepaid maintenance plans.
I can see why dealers like the plans. As Maria Pacifico-Shore, chairman of the Mazda National Dealer Advisory Council, explained to me, prepaid maintenance plans increase service retention and customer loyalty.
But for customers, it's more difficult to see the attraction. Why pay for something before you need it? But Pacifico-Shore explained that, too. "It is one less thing to worry about during their busy lives," she said.
Put that way, prepaid maintenance plans do make sense for some.
You can reach Jim Henry at email@example.com.