RICK KRANZ

BMW focuses on distracted driving

Rick Kranz is product editor for Automotive News

Kudos to BMW of North America for the "Don't txt & drive" ad campaign.

This video in particular is a must see by every parent. It illustrates the contradiction between being an overprotective parent and the carelessness of texting while driving. I won't give away any details.

This month BMW launches the TV, print, online and radio ad campaign to raise the awareness of the dangers of distracted driving.

The campaign is themed, "Don't txt & drive - when the engine starts the texting stops" and will run throughout the year.

Thousands of people are killed every year by distracted driving, especially texting, according to a statement released by Jim O'Donnell, BMW of North America's CEO. BMW is working in conjunction with the U.S. Department of Transportation.

According to the government agency, nearly 5,500 people died in crashes in 2009 involving a distracted driver.

Additionally, the National Highway Traffic Safety Administration says 87 percent of teen drivers admit to texting while behind the wheel.

"We developed this campaign to be impactful in hopes of evoking emotion and conveying the serious dangers of distracted driving and its potential consequences," O'Donnell said.

This is the best video I've seen on the dangers of texting and driving.

Watch it and tell your friends about it.

25

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters