Mazda's N.A. unit still bleeding as company ponders Michigan plant's fate

Mazda CEO Takashi Yamanouchi: “Nothing has been decided yet” about the automaker's jointly operated plant in Flat Rock, Mich., where output has slumped to 45,000 units a year.

Photo credit: BLOOMBERG
Thought Leadership

    Sponsored by
     »
     »
     »
     »
     »
Article Tools
Related Topics

TOKYO -- Mazda's unprofitable U.S. assembly plant is pulling the company's North American operations further into the red as executives ponder its fate.

Mazda Motor Corp. booked a loss of ¥8.5 billion, or about $102.6 million, for the Flat Rock, Mich., plant jointly operated with Ford, in the fiscal year ended March 31, CEO Takashi Yamanouchi said.

The charge worsened Mazda's operating loss in North America, its only region in the red.

"We had planned to produce 100,000 units there annually," Yamanouchi said today at the company's earnings announcement. "But we are only producing 45,000. We thought it would be difficult to get back to the planned output, so that's why we decided to write it off."

Mazda's regional operating loss for North America expanded to ¥31.7 billion, or about $382.6 million, in the fiscal year, from 19.3 billion, or about ¥$232.9 million, the year before.

Mazda is studying options to make the suburban Detroit plant profitable, including building a different model there. Pulling out also may be an option.

Asked if Mazda was considering pulling out, Yamanouchi told reporters "nothing has been decided yet."

Akira Koga, who will be the new executive vice president of Mazda Motor of America, said he could not comment on whether quitting the joint venture was on the table.

Mazda now produces the Mazda6 sedan at Flat Rock, and Ford builds the Mustang. Mazda planned to produce 100,000 units of the Mazda6 annually when the redesigned sedan was launched at Flat Rock in mid-2008. Then the financial crisis hit. Last year the plant built only 45,168 units of the Mazda6 and 77,586 Mustangs.

The factory is a big reason Mazda's U.S. operations are operating at a loss.

You can reach Hans Greimel at hgreimel@crain.com. -- Follow Hans on Twitter


advertising
image Print   Send a letter Respond to Editor   Reprint Reprints        

COMMENTS

Have an opinion about this story?

Click here to submit a Letter to the Editor, and we may publish it in print.

Or submit an online comment below

Readers are solely responsible for the content of the comments they post here. Comments are subject to the site's terms and conditions of use and do not necessarily reflect the opinion or approval of Automotive News. Readers whose comments violate the terms of use may have their comments removed or all of their content blocked from viewing by other users without notification.



Latest Headlines
Special Report
Dealer O.C. Welch's big-truck turnaround

Dealer O.C. Welch's big-truck turnaround

After Mercury's demise, South Carolina Ford-Lincoln dealer O.C. Welch had to find a way to replace lost revenue. He decided to load up on Super Duty pickups – and sell them online. Mon., June 17
» Watch the Video
     
  • ALL POSITIONS
    Don Davis Dealerships, Inc. -- Lake Jackson, Texas, United States
     
  • Service Manager
    Performance Toyota -- Memphis, Tennessee, United States