Does it make sense to open a new-car dealership inside a shopping mall?
Laura Soave, who heads the Fiat brand in North America, calls it a winning idea.
“We have quite a few that have opened up in malls,” she said during an interview at the New York auto show.
Last weekend 107 people visited one mall-based store, she said, resulting in the sales of 14 Fiat 500s.
Commenting on traditional stores, Soave said, “most of our dealers don’t draw 107 people on a weekend.”