NEW YORK -- This is the new face of Lexus. Bold, brash, perhaps stealing a bit from "Predator" movies.
But maybe that's what the brand needs - a little arrogance and attitude. Its cars are long in the tooth, its styling too understated.
The concept LF-Gh unveiled on the eve of the New York auto show hints at the next-generation GS sedans, which have notoriously underperformed against the 5-series and E-Class on the showroom floor.
Using typical Lexus-speak, marketing VP Dave Nordstrom says the next GS represents "a huge opportunity...It's never been as strong as it's capable of."
The GS should arrive in early 2012, which Nordstrom predicts will be "a very good year."
That's because, if product cadences are any guide, a redesigned version of the entry-luxury ES likely will also arrive in calendar 2012, and redesigns of the LS and IS sedans won't be far behind.
The aggressive styling of the LF-Gh is to carry across the lineup.
Given the shortages of product to occur this summer as a result of the Japan earthquake, Lexus likely will cede the best-selling luxury brand title to BMW or Mercedes.
But watch out in 2012. Lexus will be back.