The name of the game is new loans

Jim Henry is a special correspondent for Automotive News

As long as the finance company accelerates efforts to sign up dealers and gets back to business making car loans, F&I managers probably don't care what the name is. But for the record, the former Chrysler Financial Services is now TD Auto Finance, effective April 1.

The name change was overdue because Chrysler Financial lost its preferred-lender status with Chrysler when the automaker went bankrupt in 2009.

As it was, the former captive never quite quit making new loans, but it shrank as old loans were paid off faster than it could make new ones. Under new parent TD Bank, that trend should turn around, pronto.

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