GENEVA -- After teasing dealers and potential buyers with a similar concept a decade ago, the big question at Geneva is whether Volkswagen will build a production version of its new show car that resembles a retro Microbus.
Jonathan Browning, CEO of Volkswagen Group of America, gave me a big grin and pointed out the huge number of journalists with pads and cameras jostling each other to get to the Bulli concept.
In fact, the Bulli drew a crowd four times the size of the one at the new Lamborghini Aventador supercar just steps away, Browning noted.
Both vehicles were among the unveilings at the VW Group's evening on the eve of the Geneva auto show.
"Yes it is a concept and we have no definitive plans to build it, but we are testing reactions," Browning said.
Ulrich Hackenberg, head of VW product development, hedged less. He said there is a "big chance," the vehicle will be built.
The latest version is an electric vehicle. The Bulli is 156 inches long, 68.4 inches wide and 66 inches tall. It's shorter but wider than the retro Microbus concept shown in 2001. At the unveiling, six VW designers emerged from the Bulli.
I hope enough of us baby boomers are disenchanted with large SUVs and want a vehicle like the Bulli. As for the concept name, here's one vote against using it for a production vehicle.
Imagine putting flower stickers all over a vehicle called a Bulli.