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RICK KRANZ

Holy taillight Batman! 164 LEDs electrify new Charger

Rick Kranz is product editor for Automotive News
The 2011 Charger is barely in production and this restyled Dodge already may hold a record.

Not for the usual list of things associated with a high-performance, V-8-powered car -- horsepower, torque, top speed, 0-60 mph, etc.

The possible record is for the number of light-emitting diodes used to create Charger's wild taillight design. Count them. There are 164 LEDs.

The LEDs are lined across the rear of the Charger. The design is intentionally shaped to trigger thoughts of a racetrack. After all, the Dodge brand is about performance, sportiness and fun.

Now that's one bright back end.
No miniature race cars are buzzing around the make-believe track, although that might make an interesting addition next time around.

At night, the LEDs are bright, very bright, nearly billboard bright. The taillight design is over the top, outrageous. I like it.

It's a striking signature for a brand that is coming back to life. It's an attention getter, and that's just what Charger needs.

In a news release, Dodge says the bold taillight design "gives the new Charger its unmistakable character from blocks away."

Blocks away? Dodge is modest.

You'll be able to watch the new Charger for miles as it fades into the darkness!

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