Standing tall during a super ad blitz

Up-front confession: I didn’t watch the entire Super Bowl. I was editing articles by our reporters at the NADA convention and could only duck into the next room occasionally for quick snatches of the game.

So the only ad I saw live was Mercedes’ advertisement for its car museum.

I had to go to YouTube later to see the ads for Detroit (sponsored by Chrysler) and for Darth Vader Halloween costumes (sponsored by VW). I enjoyed both of them immensely, and felt the Detroit ad, especially, gave Chrysler a strong corporate-image boost.

But what about the others?

Automotive News is letting the online audience vote on their faves from among 25 -- count ‘em, 25! -- auto-related Super Bowl ads.

As far as I can tell, two created big-league buzz. Others may have kicked off good campaigns, but will rely on repetition in coming weeks to have an impact.

Can you say, “Lost in the clutter?”

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