Subaru uses Facebook, social media on Super Sunday

SAN FRANCISO -- While nine other automakers are spending about $3 million each fighting it out during tonight's Super Bowl, Subaru is sponsoring a different kind of bowl.

And dealers at the NADA convention told Subaru they love it.

Subaru is premiering three new commercials, using social media and sponsoring the second-annual Animal Planet Puppy Bowl -- little doggies falling over each other on a pseudo football field for three hours.

Subaru also invited dog owners to commit to walking their dogs at half-time and so far, 100,000 have signed up on Facebook, says Tim Mahoney, chief marketing officer.

“Not one dealer asked us why we weren't in the Super Bowl,” Mahoney said.

Subaru says it has doubled its Facebook followers to nearly 100,000 in the last four months because of events like the Puppy Bowl.

If you want to see for yourself, go to:

www.facebook.com/subaruofamerica.

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