On the road with Ford's Farley, talking trends, cars

The millennial generation is having kids.

That's just one of the biggest U.S. trends Ford Motor Co.'s chief global marketer, Jim Farley, is banking on.

Lincoln will get a new vehicle off the compact car platform with that fact in mind. And Ford's upcoming seven-seat C-Max compact crossover will target that demographic group. That's because the millennials -- often defined as people born between the late 1970s and the early 1990s -- are going to want fun-to-drive and fuel-efficient passenger vehicles with the latest onboard technology.

As Farley winds through the roads of southern France in a European C-Max, he talks about this trend, his love of cars, how he got in the auto business, engines and what he sees as the next hot marketing move. It's in a video special called "Travels with Farley." If you have time, take a look the video at www.autolinedetroit.tv.

Ford will take a page from the Fiesta Movement marketing campaign and start promoting the C-Max this year using social media, Farley says in the video.

The C-Max is set to go on sale here early next year.

And look out for cell phone advertising. Ford is working with developers of smart phone apps to embed product placements, Farley said.

When Farley's talking, it's usually worth your while.

ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.