That's just one of the biggest U.S. trends Ford Motor Co.'s chief global marketer, Jim Farley, is banking on.
Lincoln will get a new vehicle off the compact car platform with that fact in mind. And Ford's upcoming seven-seat C-Max compact crossover will target that demographic group. That's because the millennials -- often defined as people born between the late 1970s and the early 1990s -- are going to want fun-to-drive and fuel-efficient passenger vehicles with the latest onboard technology.
As Farley winds through the roads of southern France in a European C-Max, he talks about this trend, his love of cars, how he got in the auto business, engines and what he sees as the next hot marketing move. It's in a video special called "Travels with Farley." If you have time, take a look the video at www.autolinedetroit.tv.
Ford will take a page from the Fiesta Movement marketing campaign and start promoting the C-Max this year using social media, Farley says in the video.
The C-Max is set to go on sale here early next year.
And look out for cell phone advertising. Ford is working with developers of smart phone apps to embed product placements, Farley said.
When Farley's talking, it's usually worth your while.