With a name like Passat, did VW really need to keep a secret?

The best-kept secret of the last few years didn't turn out to be much of a shocker after all.

VW announced the name of its "New Midsize Sedan" Sunday night at a jammed firehall in downtown Detroit and it ended up being ... a familiar one: Passat.

VW says it has so much brand equity in the name, it made sense to keep it the same.

When VW announced the name to a packed room of journalists, there was a noticeable (and audible) sense that we'd all been put on for a few years.

I guess we were.

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