A new chance for Chrysler Financial?

Jim Henry is a special correspondent for Automotive News
Chrysler Financial reminds me of the old joke about the dog that's gone missing after suffering a long list of misfortunes and answers to the name "Lucky."

Chrysler Financial has been through the ringer. It's been years since it was a U.S. powerhouse lender. It thrived for a while under DaimlerChrysler Financial Services, but now it isn't even the preferred lender for its namesake Chrysler Group.

So I was moved by recent reports that owner Cerberus Capital Management is again putting this once flourishing captive up for sale. Perhaps there's a chance for resuscitation?

Some advice for whoever steps up to make a go of things: Change the name.

Avoid "Lucky."