GM's renamed Aveo creates a Sonic boom

Rick Kranz is product editor for Automotive News.
It was inevitable that readers of the Automotive News story about Chevrolet's plans to drop the Aveo name and replace it with Sonic would generate humorous comments.

Some of the responses make references to the hamburger chain of the same name. Others the video game character. And we're still waiting to hear some kind of reaction from Sonic Automotive Inc., the nation's No. 3 auto dealership group.

In the meantime, here's a few highlights from the reader comments about the coverage:

• unibomber writes: “They've had more ‘new beginnings' than you can shake a stick at. I suppose Chevy shoppers couldn't pronounce ‘Cavalier' so they had to come up with ‘Cobalt.'”

(Hey Uni, I'm still trying to learn how to pronounce “HHR.”)

• Joseph Dates: “If the balance of the globe can read and pronounce a four letter word (Aveo), what is going on in the U.S.A.?

“Let's ditch shevroley/shevrolette/shevalay for a more uniformly pronounceable tag.”

(Joe, how about “Chevy,” as in chev-ee? Oops, I forgot, there are certain members of the GM Underground that won't tolerate such insubordination.)

• 1guyin10: “They could play that name up to the younger crowd. Maybe work out a licensing deal to offer it in hedgehog blue. Then if they could just figure out how to mount little joysticks on the wheel to control the infotainment system.”

(Hey alphanumeric, I had to check with Wikipedia. If you aren't a gamer or comic books reader [I'm not], “Sonic the Hedgehog” is a popular character in comics, cartoons and video games.)

• Steve Krause: “I read that the restaurant chain (Sonic) was changing its name to Aveo.”

(Steve, Aveo always sounded like a hospital name. In fact, I think it was a line out of Hill Street Blues or Crime Story: “Take the food poisoning victims from the bad mayo to St. Aveo.”)

• Madlock: “Trim levels? Forget LS, LT1/2/Z. There's the SuperSonic, the UltraSonic, the SubSonic and the HyperSonic (not-street-legal racer). With a free Philips electric toothbrush in every glove box.”

(Madlock, you're right on.)

By the way, if you want to see all the comments, click here: www.autonews.com/apps/pbcs.dll/article?AID=/20101209/OEM04/101209819/1261.