Can the EcoBoost protect the joy of driving?

LOS ANGELES -- I'm here test driving all of Ford Motor Co.'s direct-injected, turbocharged engines, known as EcoBoost.

They revolutionize driving. You get horsepower, torque and fuel economy all in one.

That doesn't mean sacrificing the joy of driving to get good fuel economy. The joy of driving is one reason Americans love cars, isn't it? And image is another reason. Ford hopes it can prove to pickup drivers that a V-6 EcoBoost can do what a regular V-8 can do, but with better fuel economy. The 3.5-liter V-6 EcoBoost in the F-150 will have 420 pounds-feet of torque and 365 hp.

It's going to be a tough sell, given that pickup drivers take great pride in knowing they have a big, bad engine in their rig.

But perhaps once pickup enthusiasts drive the EcoBoost, they'll change their mind.

Based on what I've seen, I think they will.