They revolutionize driving. You get horsepower, torque and fuel economy all in one.
That doesn't mean sacrificing the joy of driving to get good fuel economy. The joy of driving is one reason Americans love cars, isn't it? And image is another reason.
It's going to be a tough sell, given that pickup drivers take great pride in knowing they have a big, bad engine in their rig.
But perhaps once pickup enthusiasts drive the EcoBoost, they'll change their mind.
Based on what I've seen, I think they will.