And let's not forget about those other little touches.
Greg Holway is a general manager at a BMW dealership in Bloomfield, N.J. He says BMW customers have cozied up nicely to a new program in which Apple iPads are used during F&I transactions. It makes sense: They're used to their own iPads and they can see what the F&I manager is doing.
Oh, and don't even think about skimping in the service waiting area.
“You like high-definition TV?” Holway asks. “I have nine.”