JIM HENRY

Luxury shoppers like the perks

Jim Henry is a special correspondent for Automotive News
Luxo shoppers expect a lot these days: Wireless internet access, loaner laptops, a nice shiatsu massage. Maybe that last one not so much.

And let's not forget about those other little touches.

Greg Holway is a general manager at a BMW dealership in Bloomfield, N.J. He says BMW customers have cozied up nicely to a new program in which Apple iPads are used during F&I transactions. It makes sense: They're used to their own iPads and they can see what the F&I manager is doing.

Oh, and don't even think about skimping in the service waiting area.

“You like high-definition TV?” Holway asks. “I have nine.”

25

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters