Luxury shoppers like the perks

Jim Henry is a special correspondent for Automotive News
Luxo shoppers expect a lot these days: Wireless internet access, loaner laptops, a nice shiatsu massage. Maybe that last one not so much.

And let's not forget about those other little touches.

Greg Holway is a general manager at a BMW dealership in Bloomfield, N.J. He says BMW customers have cozied up nicely to a new program in which Apple iPads are used during F&I transactions. It makes sense: They're used to their own iPads and they can see what the F&I manager is doing.

Oh, and don't even think about skimping in the service waiting area.

“You like high-definition TV?” Holway asks. “I have nine.”

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