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What's in a name? An editor does his Civic Super-Duty

I enjoyed Brad Wernle's recent blog on the species-splicing involved in naming the Ram Laramie Longhorn pickup.

But as long as we're mixing names in the interest of focused marketing, why not some more natural combinations? Here are a few possibilities, using names already (or recently) in dealerships, along with some marketing thoughts.

Ford Fiesta Escape. For the Corona Extra crowd

Honda Civic Accord. For mayors and members of the AFSCME union of municipal workers

Chevrolet Outlook Express. With voice-activated e-mail

Chevrolet Colorado Avalanche. For those who really, really need four-wheel drive.

Toyota Tundra Echo. For those who really want to get away from civilization

VW Rabbit Golf. Marketing tied to pro-am scrambles

Chrysler Aspen Crossfire. For the right-to-pack-heat folks.

Ford Crown Victoria Expedition. Let the sun never set on Her Majesty's empire.

Buick Park Avenue Enclave. For a very select crowd; comes with its own doorman.

Chevrolet Suburban Malibu. For, like, really cool people who have the right tans, you know?

Mitsubishi Galant Endeavor. Marketing promo: Beau Geste look-alike contest.

Hyundai Entourage Accent. Hey, waddaya lookin' at, wise guy?

Dodge Nitro Charger. Not to be sold to Unabombers

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