100 Leading Women in the North American Auto Industry
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Anna ZORNOSA

Executive Vice President and General Manager • Dealix, a division of Cobalt • Age 51
 
 
 
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Why did you want to work in the auto industry? I have had the incredible opportunity to watch the Internet sweep through many markets and help a number of companies embrace change. When I saw the auto industry, I was fascinated by what the Internet could do to transform the relationship between auto buyer and auto seller. Dealix can help dealers take advantage of the Internet.

First automotive job: In 2003, I was chief marketing officer for Knight Ridder Digital, a part-owner of Cars.com.

Proudest professional achievement: I launched the Dealix Quality Pledge, guaranteeing the quality of the leads we supply dealers. If they can't sell the lead, if it is not an adult over 18 or if it's a duplicate lead from another source, the dealer can return it. The lead return process is automated and hassle-free. It was and still is revolutionary.

Current challenge at work: As ADP Dealer Services acquires Cobalt, we need to take advantage of ADP's impressive assets and bring new products and capabilities to mutual customers. It's a terrific fit.

Why does the auto industry seem like a difficult environment for female executives? I don't think I have worked in an environment that's not male-dominated. What's different about the auto industry is that the male majority is such a large majority. There are few role models for young women, and when you go to a reception or meeting, you are often the only woman there.

What you do to relax: I sip wine with my husband.

— Donna Harris

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