Too much technology might be a turnoff

I wrote Monday about Ford's new MyFord Touch interior technology. All that technology, while appealing to some, might be intimidating to others who are looking for something a bit more basic.

The technology comes standard on the limited and sport editions. It's optional on the SEL Edge while the base SE model comes with regular knobs and buttons.

I do feel just a bit sorry for the poor Ford salesman who's going to have to explain all this gadgetry to a potential Ford customer. Better bone up on your IT know-how, random Ford salesperson.

A Ford Edge isn't a BMW or Mercedes, after all.

Now Lincoln is a better comparison, but that begs another question: If you can get all this high-end technology in a Ford as well as a Lincoln, where is Lincoln's cachet?

You can reach Jamie LaReau at jlareau@crain.com -- Follow Jamie on Twitter: @jlareauan

25

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters