I wrote Monday about Ford's new MyFord Touch interior technology. All that technology, while appealing to some, might be intimidating to others who are looking for something a bit more basic.
The technology comes standard on the limited and sport editions. It's optional on the SEL Edge while the base SE model comes with regular knobs and buttons.
I do feel just a bit sorry for the poor Ford salesman who's going to have to explain all this gadgetry to a potential Ford customer. Better bone up on your IT know-how, random Ford salesperson.
A Ford Edge isn't a BMW or Mercedes, after all.
Now Lincoln is a better comparison, but that begs another question: If you can get all this high-end technology in a Ford as well as a Lincoln, where is Lincoln's cachet?