Jeepers!

What's 103 feet long, 52 feet tall and wrapped one of the country's largest buildings? The 2011 Jeep Grand Cherokee, as depicted on a banner wrapped around Chrysler's world headquarters building in Auburn Hills, Mich. It took workers three days to wrap the building with the banner, which covers 11 of the building's 15 stories. The banner features Jeep's new ad slogan: "The things we make, make us."
Tags: Marketing

0

Shares

ATTENTION COMMENTERS: Over the last few months, Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.

Newsletters