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What's 103 feet long, 52 feet tall and wrapped one of the country's largest buildings? The 2011 Jeep Grand Cherokee, as depicted on a banner wrapped around Chrysler's world headquarters building in Auburn Hills, Mich. It took workers three days to wrap the building with the banner, which covers 11 of the building's 15 stories. The banner features Jeep's new ad slogan: "The things we make, make us."
Tags: Marketing



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