Just about 30,000 cars have been sold this year through the end of May.
Doesn't sound like a sales success, you say?
Keep in mind that the annual sales target is about 70,000 units, I hear. So Taurus is on target.
The Taurus stickers from about $28,000 to a little north of $45,000 for the performance SHO model. Incentives on the car are minimal; really only a token amount.
The bottom line: Ford is making sweet margins on each sale.