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RICK KRANZ

Taurus is bringing home the bacon for Ford

Rick Kranz is product editor for Automotive News
The Ford Taurus is well on its way to be a sales success.

Just about 30,000 cars have been sold this year through the end of May.

Doesn't sound like a sales success, you say?

Keep in mind that the annual sales target is about 70,000 units, I hear. So Taurus is on target.

The Taurus stickers from about $28,000 to a little north of $45,000 for the performance SHO model. Incentives on the car are minimal; really only a token amount.

The bottom line: Ford is making sweet margins on each sale.

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