GM's new revenue stream: Charging staffers quarters for saying 'Chevy'

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Why stop there?? How about a complete name-change? I hear Deusenburg is available, and who would shorten that name up? Why, that would be a real Deusey!

Hmmm... on the other hand...

Seriously, Coca Cola has a legitimate reason to discontinue the 'Coke' reference, yet they spend billions to encourage the repeated use of the name. Chevrolet has merchandising gold on their hands, not to mention an iconic reference to their beloved brand.

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