Ford, VW pick different paths to survival

A decade ago, Ford Motor Co. was busy adding Volvo and Land Rover to a stable of brands that featured Mazda, Jaguar and Aston Martin as well as Ford, Lincoln and Mercury. Soon, Mercury will be gone. Only Ford and Lincoln will be left.

We asked North American boss Mark Fields yesterday how Ford could have been so sure about a strategy then only to reject it now.

"Focus," he said, sidestepping, "is a wonderful thing."

Meanwhile, Volkswagen is snapping up everything in sight in a bid to become the world's largest automaker before this decade is up. Next question for Fields, a 21-year Ford veteran: How could two of the world's biggest car companies choose such sharply different routes to survival?

He wouldn't comment on a competitor's strategy. He didn't have to: His smile spoke volumes.

ATTENTION COMMENTERS: Automotive News has monitored a significant increase in the number of personal attacks and abusive comments on our site. We encourage our readers to voice their opinions and argue their points. We expect disagreement. We do not expect our readers to turn on each other. We will be aggressively deleting all comments that personally attack another poster, or an article author, even if the comment is otherwise a well-argued observation. If we see repeated behavior, we will ban the commenter. Please help us maintain a civil level of discourse.


Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.