Mustang vs. Camaro... the rest of the story
|Chrissie Thompson covers General Motors for Automotive News.|
I blogged yesterday about the Ford Mustang's sales dominance in May over the Chevrolet Camaro, after the new Camaro had won the sales war in its first 12 months of existence.
I said the 2011 Mustang, with new V-6 and V-8 engines, came out in April and is challenging the Camaro's attempt to beat Mustang in calendar-year sales for the first time since 1985.
The Mustang beat Camaro 10,225 to 8,931 in sales last month.
But since umpire Jim Joyce has made public apologies popular in Detroit, I'll follow suit: As a few sharp-eyed readers have pointed out, I neglected to mention Ford's incentives to clear out 2010 Mustangs. Those no doubt contributed to the model's success last month.
And of the 10,225 Mustangs sold in May, 4,376 of them -- 43 percent -- were 2010 models.
The 2010 Mustang had up to $2,500 off and 0 to 5.9 percent financing in May, compared with 0 to 7.9 percent financing for the 2011 model. Ford is continuing the consumer cash until July 6 and has heightened the financing deal to 0 to 3.9 percent. The automaker offered 0 to 7.9 percent financing on the 2011 Mustang in May and is now offering 2.9 to 6.9 percent financing through July 6.
The Camaro was incentive-free in May and continues that way in June. We'll see if General Motors Co. can keep it that way, and in a few months, we'll get a more pure idea of how the 2011 Mustang competes with the Camaro.